Herbalife Lines Up New Launches In Next 3 Yrs

Herbalife, the Indian subsidiary of the $1.8 billion direct selling company Herbalife International, is planning to launch more products in the country. The company also plans to expand its network from nine cities to 23 cities in the next three years.

"At present, we have products in the nutrition, skincare and weight management segments. But in the cellular nutrition segment, we have only five products. We plan to introduce some of our skincare products in the domestic market. An agency has been hired to carry out research in this regard and, we are looking for an appropriate time for the new launches," Santonu Choudhury, country director, Herbalife International India Pvt Ltd, said.

Launched in 1999, the Indian arm contributes $40 million to Herbalife International. The company targets a growth of 7 per cent this fiscal, over the last year.

The company has so far introduced only five products in the Indian market. These include the thermojetics range and one from the Dino Kids range. "We were the first to introduce a product in the food supplement segment and today there are many products, such as Spirulina, in this segment. This is good for us since people are becoming aware of the advantages. When we started off, people didn't know what this was all about,' Choudhury said.

The company has presence in 51 countries worldwide through an independent distribution network of over one million people. In India, the company has around 20,000 active distributors.