Hero launches brand in Latin America

The company announced partnership with reputed Indy Motos Group of Guatemala to bring its two-wheelers to these markets

The country's largest two-wheeler maker Hero MotoCorp today said it has launched the ‘Hero brand’ and its range of two-wheelers in Guatemala, El Salvador and Honduras in Central America.

Hero MotoCorp also announced a partnership with the reputed Indy Motos Group of Guatemala to bring its two-wheelers to these markets. Under the alliance, Indy Motos has been appointed as the authorised distributor of Hero MotoCorp range of two-wheelers in Guatemala, Honduras and El Salvador.

Pawan Munjal, managing director and chief executive officer, Hero MotoCorp, said: "This launch is a significant milestone for us considering this is the first of the new international markets, where we are starting our operations."

The range of Hero two-wheelers being launched in these markets include Hunk, Karizma, Glamour, HF Dawn, Splendor NXG, Super Splendor and Achiever.

"Hero MotoCorp will also soon commence its operations in other new international markets in Latin and Central America, and Africa in order to reach the stated objective of 10% of its total volumes from international business in the next four to five years," the company said in a statement.

The company currently exports to Colombia, Sri Lanka, Bangladesh and Nepal.