Hiring in media, entertainment sector looks upbeat

"Employers in India continue to show optimism in their hiring intent, especially in the Media and entertainment industry which forms an integral part of the service industry ... With north taking the lead being the most optimistic," Manpower India Managing Director Naresh Malhan said.  

Media and entertainment industry forms one of the most positive potential employer with a net employment outlook of 58 per cent for the third quarter of this year, according to a survey conducted by Manpower.   

The survey includes employers across seven industry sectors  finance/ insurance and real estate; manufacturing; mining and construction; public administration and education; services; transportation and utilities; wholesale and retail trade.  

According to the survey, the services sector emerged as most optimistic while public administration and education segment showed the weakest hiring intentions. Finance, insurance and real estate sectors were considerably stronger on quarter-over-quarter basis.    

Of the 5,636 employers surveyed, 45 per cent expect an increase in hiring activity in the third quarter of 2008, an increase of 6 per cent on a quarterly basis and 7 per cent on a year-on-year basis.     

The other top 10 most bullish nations worldwide include Poland (29 per cent), Costarica (27 per cent), Romania (26 per cent), Hong Kong (26 per cent), Argentina (25 per cent), Taiwan (24 per cent), Australia (23 per cent).