How this start-up is disrupting online city guides

The Little Black Book is the next disruptive idea as far as online city guides go. Tech in Asia explains why

The picture of a bowl of hot creamy soup on a chilly winter day draws me in. Next to it is a picture of a woman wrapped in layers of thick wool. I warm up to the look of Little Black Book instantly. December in Delhi can be bitterly cold and I need some comforting thoughts on my good old city.

Three years ago, its founder Suchita Salwan was searching for something like this. “I was working with the BBC. As a young, working adult, with a decent pay check, I found it extremely difficult to stay in the know of what was happening in my city,” Suchita tells Tech in Asia.
 

She wanted someone to tell her exactly what to do and listings sites were not the answer. They can be cumbersome. “And so boring,” she says.
 

Now ‘boring’ is one thing that Little Black Book (LBB) is not. Started by Suchita in 2012, the online city and lifestyle guide curates from other publishers and tastemakers, and creates over 600 unique listings every month. The website gets 500,000 monthly unique visits.
 

To those in Delhi, Gurgaon, and now also Bengaluru, LBB serves information – on restaurants, cafes, stores, online shops, fitness classes, communities, and more – on a platter.
 

In June this year, they got seed investment of $150,000 from a group of angel investors, including Google India’s Rajan Anandan and MakeMyTrip co-founder Sachin Bhatia.
 

“The quantum of content you see today is about 20-30 times what you would’ve found in our first year,” says Suchita.

Besides Delhi, they have reached out to another happening city – India’s start-up capital Bengaluru. 

This is an excerpt from Tech in Asia. You can read the full article here.