 "Dubai's Huda Beauty enters Indian cosmetic market with Nykaa.com")
Multi brand beauty platform Nykaa.com adds yet another brand to their international portfolio. Huda Kattan, the Dubai-based beauty blogger and make-up expert, one of the most iconic beauty influencers globally, will be launching her namesake brand Huda Beauty exclusively on Nykaa.com on January 19.
Huda Beauty will be part of the Nykaa Luxe offer of premium beauty brands on its website.
Nykaa Luxe sales have grown exponentially as Indian consumers invest more in their beauty regime. Other brands available in the Luxe segment include MAC, Bobbi Brown, Estee Lauder, and Forrest Essentials among others.
Nykaa Luxe sales have grown exponentially as Indian consumers invest more in their beauty regime. Other brands available in the Luxe segment include MAC, Bobbi Brown, Estee Lauder, and Forrest Essentials among others.
"If there’s one person who deserves the title ‘beauty mogul’, it’s Huda Kattan! With her social media stardom and her own beauty line that sells by the second, she’s truly a superstar and we are proud to bring her makeup exclusively to India on Nykaa.com. Her strong character and authenticity have lent themselves to creating her signature products like false eyelashes, liquid lipsticks and highlighters", says Falguni Nayar, Founder & CEO, Nykaa.com.
Huda Kattan started out as a beauty blogger in April 2010. She came into limelight for her customised fake lashes and by 2013, she had her own makeup and eyelash line in the beauty market.
The range of products available under Huda Beauty currently includes Lip Strobe Metallic Liquid Lipsticks, Lashes, Faux Filter Foundation, Desert Dusk Eyeshadow Palette, 3D Highlighter Palette, and Liquid Matte Lipsticks.
One subscription. Two world-class reads.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%