ICICI Sec launches active trader service in Gujarat

ICICI Securities (I-Sec) today launched the Active Trader Service (ATS) in Rajkot and Surat.

I-Sec rolled out ATS in Indore a few days back, the first in India. The company will soon launch this service in other parts of Gujarat and India.

ATS is an offline trading platform for active traders and it provides specialised research and personalised service using the latest technology and infrastructure.

“So far, ATS service was available only for the institutional buyers in the country but now retail investors will be also be able to avail of this service,” said Vishal Gulechha, senior vice-president (equity), ICICI Securities.

“In the present market conditions, strategic advice will be very useful for investors, especially in the derivatives segment. Our main focus is also on derivatives players. Markets have changed and the trading pattern must change with it.

This will enable them to exploit the opportunities in the current market and help them in taking informed decisions in varied market conditions,” Gulechha added.

“ATS segment is witnessing a healthy growth. With our client base expanding by 20 per cent and volumes by 50 per cent month on month basis, we firmly believe that large number of people in Rajkot and Surat would benefit from this service,” he said.

ICICI Securities is one of the largest integrated securities firms in India, covering the needs of corporate and retail customers through investment banking, institutional broking, retail broking and financial products distribution businesses.

I-Sec has over 300 ICICI direct stores and an employee strength of about 3,000 people. For ATS, I-Sec is appointing over 120 relationship managers.