Q: The past year has been good for the life insurance industry and for IDBI Federal Life, what are your thoughts on product innovation and servicing customers better?
A: At the end of the day, the customer is king and India being an under-insured market, protection plans should be sold first. Insurers are moving towards protection products because it provides higher Value of New Business and margins are better, with higher profitability. Insurers should focus on doing a complete needs-analysis of their customers. We must recommend the right financial solutions, depending on the customer's appetite for risk, their need for protection or savings, their time-horizons and the life-cycle needs. In insurance, this could be savings, protection or ULIPS.Term plans are commoditised and so there is only so much that an insurer can do. Creativity in insurance could lead to complexity, so the industry should focus on simplicity for the customer.