India tops global confidence index in Q4: Nielsen

But continues to show signs of recessionary sentiment

The rise of the Alpha Consumer
BS Reporter Mumbai
Last Updated : Feb 03 2016 | 1:51 PM IST
For the fourth quarter in a row, India has topped global consumer confidence index as measured by research agency Nielsen in 2015. But the catch is that it continues to show signs of a recessionary sentiment for the third straight quarter.

Nielsen's just released report shows India's consumer confidence index for the fourth quarter of 2015 was 131, ahead of the Philippines (117), Indonesia (115) and Thailand (114). But 50% of people polled feel India is still in economic recession, implying recessionary sentiment is strong.

While this is lower than the 54% reported in the third quarter of 2015, it is equal to the figure reported in the second quarter and higher by six percentage points to the figure reported in the first quarter.

Nielsen says that this is a sign of weakness owing to external factors.

Nonetheless, most key global economies appeared to be pessimistic in the fourth quarter, pointing to depressed market conditions. China's confidence index for the fourth quarter, for instance, was 107, up one point only from the third quarter.

Countries such as the UK, USA, Germany and Japan all showed quarter-on-quarter confidence declines, indicating the consumer's state of mind. UK's confidence index was 101, USA, 100, Germany, 98, and Japan, 79, for the quarter under review.

India a bright spot

Nielsen says Indians remain the most optimistic in the world about job prospects and personal finances, with 80% and 82% respondents respectively saying they were confident of these attributes.  But job security and state of the economy were top concerns for Indians in the fourth quarter, Nielsen said.

When it came to spending habits, 65% of Indians said it was a good time for purchases, while 63% said they would invest in savings. 79% respondents said they had changed their spending habits to save on household expenses and 44% said they would spend less on clothes.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Feb 03 2016 | 1:42 PM IST

Next Story