Infibeam acquires digital marketing firm ODigMa for $5 mn

In an attempt to consolidate on its business by adding digital marketing services to its kitty, Ahmedabad based leading e-commerce company Infibeam has acquired Bangalore-based ODigMa for $ 5 million in cash and equity.

A digital marketing firm, ODigMa provides strategy, digital marketing, and technical services to 400-odd firms across major retail and services sector to enhance their customer engagement and brand experiences that drives e-commerce performance in India.

"The acquisition of OdigMa will expand our digital marketing capabilities in the key areas of social media and SEO, SEM etc. complementing our existing strengths in e-commerce technology, mobile applications, analytics, and marketing operations. Through this acquisition Infibeam will be able to offer digital marketing to thousands of our B2B merchants who use our digital commerce platform and provide innovative marketing solutions to our B2C customers," said Sachin Oswal, chief operating officer and co-founder of Infibeam.

ODigMa which is a profitable entity with more than 400 brands will continue to render its services with current team capabilities in Bangalore Mumbai and Delhi.

Infibeam through the acquisition intends to democratize digital marketing and communication service in India and offer an affordable comprehensive suite of marketing, technology and analytic solutions to help improve performance for its existing merchants on buildabazaar SME platform, enterprise and individual as well as potential SMEs.