In addition to just one month of sales in the quarter, analysts at Antique Stock Broking believe that general trade and e-commerce gained market share at the expense of modern trade as consumers avoided crowded places. The June quarter also saw e-commerce majors launch their sales programmes, which dented the revenues of retailers.
While retailers such as Aditya Birla Fashion Retail and Shoppers Stop could see revenues fall by 75-80 per cent, the sales decline for Trent and V-Mart Retail is pegged at 60-68 per cent. V-Mart’s predominant presence in non-Tier 1 locations, which are less impacted, is expected to help limit the revenue loss. Further, analysts expect value retailers to do better than branded and lifestyle players. Apparel retailers with presence in malls as compared to standalone and high street stores were impacted more given that they were allowed to open only at the fag end of the quarter.
For the apparel retailers, the sharp decline in sales has coincided with store additions in FY20, which would weigh on their performance.
To limit the impact on financials, companies have been looking at ways to cut costs by asking for a waiver, or lower rentals, for the duration of the lockdown. Analysts expect rentals to come down by 20-40 per cent. Further, retailers have been bringing down the headcount as well as restructuring remuneration which is expected to reflect partly in the June quarter with the full effect becoming visible in the September quarter.
However, despite the cost reduction, analysts at Motilal Oswal Financials Services believe that the revenue impact would far outpace the cost reduction and most retailers are expected to post losses at the operating profit level. While Shoppers Stop and Trent are expected to post operating losses to the tune of Rs 40-50 crore, ABFRL would post losses of Rs 147 crore, according to analysts at Edelweiss Research.
Given the negative operating leverage, which is more acute in the case of apparel retailers, investors should avoid these companies.
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