Jotun Paints is planning to set up 80 retail stores in Kerala by 2011 to strengthen its retail footprint in the state.
Speaking to reporters here on Thursday, Percy Jijina, general manager of the company, said the Kerala decorative paint market was estimated at Rs 600 crore and offered opportunities to expand production as well as distribution. “At present, we have 55 retail outlets in Kerala and will significantly add to that number over the next few months,” he added.
The group also announced the launch of ‘ColourAdvisor’ software – an online colour visualisation tool – in the Kerala market. ColourAdvisor enables the customer to virtually paint his own dream house with the colours of his choice, before making a purchase decision. The software is available through a single registration at www.colouradvisor.com.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app