Kinetic Forays Into Renewed Vehicles

Recognising the despair of many second-hand two-wheeler buyers, the Pune-based Kinetic Engineering Ltd has decided to open a series of special outlets, called 'Kinetic Renew Shoppee'.

At Kinetic Renew Shoppee, not only can a customer buy a used Kinetic that has been diligently reconditioned by experts, he also gets on-the-spot financing, free servicing and warranty policy.

The concept is being initiated by Kinetic Finance Ltd, the group's retail finance company. This initiative will help in achieving a deeper market penetration to capture the two-wheeler users upgrading to a better vehicle, to support exchange programmes organised by Kinetic and to establish good resale values for all Kinetic vehicles.

The Kinetic Renew Shoppee will be run as independent profit centre and current dealers and sub-dealers will be chosen as dealers for setting up these shoppees which will be distinct entities from their new vehicles showrooms.