M&M launches Bolero Maxitruck in AP

Auto major Mahindra and Mahindra (M&M) today launched the Bolero MaxiTruck with Micro Hybrid technology in Andhra Pradesh.        

Talking to media persons after the launch, Arun Malhotra, Senior Vice President, Sales and Customer Care, Automative Sector, M&M said, "the new Bolero Maxitruck features the sylish front look of the Bolero; the distinctive front grill gives the vehicle a masculine yet aesthetic face, lending it a strong on-road presence and evoking a sense of pride for its owner".        

The Bolero MaxiTruck is the first product in the 'Pick-Up' category to offer the revolutionary Micro Hybrid technology which has been pioneered by Mahindra in India.        

This path breaking system will help deliver considerable improvement in fuel efficiency, ensuring greater prosperity for our customers," Malhotra said.

He said that Micro Hybrid technology is based on the simple principle of not burning fuel when it is not required. It automatically detects moments, during the journey, when the vehicle is idle and stops the engine. This conserves fuel, leading to reduced running costs and reduced emissions.        

He said Mahindra has pioneered this eco-friendly and innovative technology in India and successfully implemented the same for use in vehicles such as Bolero and the Scorpio.        

The vehicle is priced at Rs 3.44 lakh (ex-showroom Hyderabad.

Malhotra said that Mahindra has pioneered this eco-friendly and innovative technology in India and successfully implemented the same for use in vehicles such as the Bolero and the Scorpio.        

A one ton play load coupled with a top speed of 100 km/hr ensuring greater 'pulling power' allows heavier loads to be carried in a single trip. Owners can make a greater number of trips per day, giving them the opportunity to expand the geographical scope of their business. A reduced turning circle radius of 6.6 m takes it easy to manoeuvre the vehicle in small spaces, allowing door-step delivery even in narrow alleys", Malhotra said.        

He said that pick-up market in India is growing and have good potentials. The market is growing at 16 per cent. The new Bolero MaxiTruck would be launched in Uttar Pradesh, Tamil Nadu, Rajasthan, West Bengal and Gujarat shortly.