Increased raw material costs and subdued tractor demand impacted the margins of India’s biggest sports utility vehicle maker, Mahindra & Mahindra (M&M), as it failed to meet Street expectations in net profit, at Rs 662 crore for the quarter ended December 31.
The company recorded a 9.9 per cent fall in net profit for the quarter, as against Rs 734 crore recorded in the same period a year earlier. However, a one- time exceptional gain of Rs 117 crore was recorded on sale of long-term investment in last year’s comparable quarter.
Pawan Goenka, president, automotive and farm equipment sectors, M&M, said, “The way material costs moved during the last quarter, we were not able to pass on 100 per cent of the hike to customers. Tractor sales have slowed and this is a surprise to us. The growth (in tractors) has almost become flat.”
Financial analysts predicted M&M’s net profit at Rs 695 crore for the quarter. Goenka added tractor demand was expected to remain sluggish for a few months and may rebound and close higher by 8-10 per cent for the industry.
With robust demand for the new model, XUV500, ramp up production of trucks and a jump in exports, there was growth of 37 per cent in net sales at Rs 8,327 crore during the reporting quarter, as compared to Rs 6,074 crore in the same quarter last year. The company sold 51,702 units of utility vehicles, a growth of 23 per cent, with a market share of 57 per cent. Tractors under the brands ‘Mahindra’ and ‘Swaraj’ grew 12 per cent in the same quarter, selling 62,342 units locally.
Second phase bookings for the XUV500 crossed 25,000, after the company opened bookings for the SUV 10 days ago, across 19 cities. The company will carry out a lottery among customers who have booked the vehicle, as only 7,200 units will be made and delivered.
“We are ramping up capacity of the XUV500 right now. We have to complete deliveries of the vehicle by May. We should be able to ramp up the capacity to 4,000 units per month. Those who were not allotted a vehicle will get a full refund of their amount,” added Goenka.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
