Mahindra launches Gio Compact Cab in Ahmedabad

Co claims that Gio is India's most affordable 4-wheeler cab.

Mahindra & Mahindra Ltd (M&M) on Friday launched its low cost passenger cab Gio in Ahmedabad.

The company dubbed the Gio Compact Cab as India's most affordable four-wheeler cab that has been developed to change the face of intra-city stage and contract carriage travel in India. It has been priced competitively at Rs 1.95 lakh (ex-showroom Ahmedabad) for the BS-3 variant.

The Gio Compact Cab brings all the advantages of a 4-wheeler within reach of the 3-wheeler customer. The company said that the Gio offers the status, comfort and safety of a four-wheeler with 27 per cent higher earnings than three-wheelers. M&M will manufacture the Gio at its Haridwar plant.

"It is the only four-wheeler vehicle which can accommodate six passengers other than the driver (D+6). With a 30 kilometer per litre mileage (under standard conditions) plus more passengers per trip, the Gio Compact Cab offers consumers more trips resulting in 27 per cent higher returns than three-wheelers.", the company said in a statement here.

Speaking on the launch of the Gio Compact Cab, Vivek Nayer, senior vice president, marketing, Automotive Division, M&M said, "Its development is a result of extensive consumer insight and market study to understand the latent and expressed need gaps of the customer. It is an ideal vehicle for travel intra-city in the stage and contract carriage segment and I am confident that it would be nothing less than a game changer for last mile public transportation in times to come.”

He added that the Gio Compact Cab will not only change the way people look at urban-rural connectivity, but will also redefine specific use in areas like the school children movement segment within tier 2 and tier 3 towns of India.

In addition, other segments which will find our vehicle extremely useful include large campuses, resorts and factories that have transportation requirements within their own premises.