Malaysia's KFit adds spas and salons to services

The company recently received it series A funding round, reports Tech in Asia

KFit announced that the company is branching out into new areas, starting with spa and beauty services. The company recently received its series A funding round.

KFit founder and CEO Joel Neoh says the new offerings are a logical extension of KFit’s business, which takes its cue from ClassPass in the US. Founded in April last year, Kuala Lumpur-based KFit helps people find gym and fitness classes and get unlimited access to them for a fixed fee.

The goal is to become a holistic wellness platform that goes beyond fitness.

Joel, says the decision to go into beauty services first was largely driven by the demographics of KFit’s user base. “We realized a lot of them – around 65-70% – are female, affluent professionals, who also go to the spa, have their mani-pedi, and get their hair done. So we thought why not create those categories?” he says.

It’s also a way for them to combat their “main competition,” which is really their customer’s time. For KFit’s business to keep achieving traction, it needs to create the habit of exercising.

“People would always complain about how they don’t have the time to exercise. That’s the challenge for us – how do we create that habit and make it sticky? Our hypothesis is when we start to link up local services in a particular area, it will help people manage their time better,” says Joel.

He didn’t say what the pricing model for these new services would be, although he said the value proposition for potential partners remains the same.

Currently, KFit charges a fixed fee, a percentage of which goes to the company and the balance to gym and fitness studio owners.

This is an excerpt from Tech in Asia. You can read the full article here