In a management reshuffle at Multi Screen Media, Sneha Rajani was appointed as the business head of the group's flagship channel Sony Entertainment Television.
Rajani, who currently heads MAX and was one of the key forces behind the IPL coverage, has been appointed as the senior executive vice-president and business head of SET, a release issued here late this evening said.
She is being replaced by Neeraj Vyas, who moves to Max as executive vice-president and business head, it said, adding Vyas used to head ad sales for GECs (General Entertainment Channels) till now.
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