Meat startup TenderCuts enters Bengaluru, to add 10 stores by year-end

Firm follows omni-channel model; the order a customer places for a product is directed to nearest TenderCuts store and the butcher slices the meat only after the order is received

Paragon Partners-backed fresh meat and seafood startup TenderCuts has expanded to the Bengaluru market with the launch of its offline stores and online delivery.

The brand would be strengthening its presence in Bengaluru with addition of 10 stores in the coming months across different neighbourhoods. The brand already has three stores in the city. They are looking at 1 lakh plus order per month.

“Since our first launch in Chennai in 2016, our experience has been nothing short of extraordinary. With our expertise as the market leader in Hyderabad and Chennai, TenderCuts takes a leap ahead into the Bangalore market with constant passion towards delivering the highest quality of fresh meat and seafood,” said Nishanth Chandran, founder & CEO at TenderCuts, which is currently present in 27 stores across Chennai and Hyderabdad.

TenderCuts follows an omni-channel business model and  once a customer places an order for a product, the order is directed towards the nearest TenderCuts store in the neighbourhood and the butcher slices the meat only after the order is received, which maintains the freshness of the product, explains Chandran.

The startup had recently raised $15 million from Paragon Partners and NABVENTURES, an agri-food tech VC fund backed by Nabard. TenderCuts also leverages NABARD’s network of over 5,000=plus farmer producer organisations that includes over 1 million farmers, which helps TenderCuts to augment its supply chain, by establishing direct partnerships with local farming and fishing communities and strong backward links to guarantee absolute freshness.