Micromax arm aims to sell 500,000 Yu Yunique units by Diwali

Company has positioned the smartphone as an affordable 4G LTE compliant device

YU Televentures, a wholly owned subsidiary of smartphone maker Micromax, is gearing up to become the number one online-only handset brand by selling half-a-million (500,000) units of Yunique, its recently-launched affordable fourth-generation (4G) long-term evolution smartphone, by Diwali, according to chief operating officer Amarinder S Dhaliwal. Launched in December 2014, the subsidiary had so far sold one million units of its Yureka, Yureka Plus and Yuphoria models under the ‘YU’ brand.

Speaking to mediapersons here, Dhaliwal said with more operators rolling out 4G and consumers gradually becoming aware of what 4G brings to their fold, YU was foreseeing an uptick in its sales. He said 4G phones constitute 11 per cent of the total smartphone sales, which is expected to double by March 2016.

YU has partnered e-commerce player Snapdeal to sell Yunique via a flash sale scheduled on September 15.

Yunique is priced at Rs 4,999. “We want to be where (online) the consumer is,” Dhaliwal said, adding YU Televentures. would also build its own online brand store, going forward.