More business in sports: Involving the corporate sector

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Business Standard
Last Updated : Feb 26 2014 | 1:15 AM IST
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A KMPG-CII report on the business of sports suggests ways to increase the role of corporate sector in sports in India, crucial for getting momentum into the industry. Sports ecosystem in India is driven by government and government-run bodies. One way to get corporate sector in globally has been through leagues, as shown by the success of IPL in India

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First Published: Feb 26 2014 | 12:01 AM IST

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