More than 2 million people log on to Snapdeal in first hour

The festive sale started with nearly 7,00,000 concurrent users flocking to the site within the first five minutes

Gurgaon based online marketplace major Snapdeal witnessed as many as two million users getting logged into the portal during the first hour of sale, the company said.

Snapdeal which launched its first sale after it went for a complete re-branding exercise said that early trends showed a huge jump in mobiles, appliances, personal electronics and furniture items.

The sale started with nearly 7,00,000 concurrent users flocking to the site within the first five minutes.  The top selling mobile phones in the first eight hours of the sale were the Samsung J2 Pro and the LeEco Le Max2. Snapdeal is offering between 10 per cent to 70 per cent discounts across categories and saw nearly one lakh mobile phones being sold in the first eight hours roughly translating into nearly 200 phones being sold per minute.

The company said that they have already reinforced their backend processes and suffered no glitches during the first few hours of sales when there was maximum surge. The company, which has rebranded its festive sale as ‘Unbox Diwali Sale’ said that it managed to handle 180 orders per second without any issues.

“We are very excited to see the tremendous response in the initial hours of the Diwali Unbox Sale. Users have loved the additional, instant discount on Citibank cards. Many more exciting offers are lined up over the next days of the sale,” Saurabh Bansal, Vice President, Categories at Snapdeal responding to the early trends said.

Among the items being sold most on the website were Voltas 5 Star Split 1.2 T ACs at nearly Rs 20,000, cosmetic brands such as Lakme (flat 30 percent) & Maybelline (flat 20 percent) also saw brisk sales. “App analysis shows users lingering over Men’s & Ladies’ footwear, which were available at a nearly 50% discount,” the company said. The Snapdeal Unbox Diwali Sale will run from October 2n to October 6.