Myntra app meltdown draws ire from users; company says glitch will be fixed

Fashion retailer Myntra experienced a technical meltdown on Wednesday when its app began spamming users with hundreds of irrelevant notifications.

Before long, the affected users took to social media protesting the move, claiming that the app had been hacked. “Sorry :( This has happened due to a technical glitch. Please ignore the same. We’re fixing the issue,” the company tweeted incessantly to users complaining of the issue online. The issue also became fodder for social media bashers, with the hashtag #MyntraHacked trending on the platform.

A spokesperson for the Flipkart-owned company did not respond immediately for calls to comment.

Going by screenshots users posted on Twitter, the issue mostly affected iOS devices, while there were a few affected Android devices too. It isn't clear how many users have been affected or when the bug might be fixed.

 

Myntra has over 10 million downloads on Google's Play Store. Several users posted screenshots of the app spamming their devices with notifications, along with messages of uninstalling the app. Such an issue could be devastating for the company with thousands of users uninstalling the app at once.

For Myntra, all of its business until recently came from uses shopping on the app. In February, the company revived its mobile website and would reopen its web portal in June, nearly a year after it shelved it on the premise of Indian users predominantly shopping on smartphones as the country is largely considered mobile first market.

While the extent of damage isn't clear yet, several users have begun questioning the quality of testing done by the company, which prides itself to be among the top developers in India for both Android and iOS. Parent Flipkart's Android app was the first Indian app to be downloaded more than 100 million times.