To focus on the leisure travel business, Thomas Cook India (TCIL) has launched its new premium holidays brand "� 100 per cent Holidays. The brand will be used for the company's product offering in the international group holidays segment as well as for the customised individual holidays segment. | |
| Madhavan Menon, MD, TCIL, said, "We felt there is a need to create a specialised and distinct holidays brand. We are fully focused on further growing our leisure travel segment and this brand will bring our holidays product into sharper focus and create a clear and distinct identity for it." |
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| The new service brand will be positioned as a premium holidays brand in this segment. The launch will be supported with a multimedia national advertising campaign. |
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