OnMobile gets a hold on MTN's tunes

Bangalore-based value added services company, OnMobile today bagged an order from South African telecom giant MTN, to deploy the latter’s ring back tune (RBT) services.

 

While the financial details of the outsourcing deal are not known, as per the deal, OnMobile will start deploying these services for MTN subscribers from the next quarter. In the next 24-30 months, it will replace and take over the entire service in selected geographies. The deal pans across the telecom giant’s operations in 22 countries.

 

 “This is a major milestone in making us undisputed leaders in the RBT realm. We will also increase our global footprint by another 14 countries through this partnership,” said Sanjay Bhambri, Chief Commercial Officer, OnMobile Global.

 

MTN says that as more and more subscribers start using the services for ring back tunes, the business has expanded exponentially with increased subscriptions to the services. MTN has 191 million telecom subscribers.  

 

“As MTN, we are always trying to improve the quality of service for our customers. And through this deal with OnMobile, we hope to ensure that our customers never hear a boring ring tone again,” said Pieter C Verkade, chief commercial officer of MTN Group

 

OnMobile claims that its suite of features that it offers via its ring back tune services includes search and discovery options, storefronts, and live stream content.

 

The stock of OnMobile went up by 1%, and was trading at Rs 28.4 at 12:15 PM.