Org-Marg Launches Radio Audience Survey
Research agency AC Nielsen ORG-Marg has launched a first-of-its kind study to measure radio listenership in India.
Called Radio Audience Measurement, the study will help various FM radio stations to track their performance levels. The move comes close on the heels of mushrooming FM channels in India. The agency is currently carrying out a project in Mumbai to provide media planners and broadcasting houses with quantitative information on the listenership of FM radio channels.
A random sampling was conducted in Mumbai a fortnight ago, with a sample size of 1,000 people, with a fully structured questionnaire. The target audience comprised individuals in the age group of 15 years and above from all socio-economic categories.
Nehal Medh, vice-president, ORG-Marg, said: