P V Sindhu named brand ambassador of Panasonic Batteries

The Olympic silver medallist will be associated with the brand for three years

Medal winning shuttler P V Sindhu, currently ranked world number 6, has been roped in as the brand ambassador of Panasonic Energy India, manufacturer and supplier of dry cell batteries and lighting products. The 21-year-old badminton player has been signed in for Panasonic's Battery division for the next three years as a part of strategic decision to enrich the brand image and challenge the 'numero uno' position.

"I have always admired Panasonic products and now to partner with such a premium brand, is an amazing honour. Panasonic batteries have always been known for its performance and reliability. I am looking forward to carry forth this communication and be a part of the growth journey," said Sindhu.

"P V Sindhu is an exceptional athlete. She exudes power and performance through her sport. These are precisely the traits that Panasonic Batteries are known for," said Manish Sharma, President and CEO, Panasonic India and South-Asia. "We are proud to welcome the ace badminton player into the Panasonic family. Not only she resonates our vision of becoming the number 1 (Global Battery Manufacturer) but also possesses the right mixture of dedication, reliance and charisma which makes her the ideal choice for Panasonic."

M Morikawa, Chairman & Managing Director, Panasonic Energy added, "P V Sindhu seemed a natural extension to Panasonic Batteries. Both are best known for their consistency and are aggressively growing to clinch the numero uno position. 2017, marks our 45th year in India and on this eventful occasion it gives me immense pleasure to have Ms Sindhu as the brand ambassador. With this partnership we aim to further strengthen our brand image and connect better with our customers."

"Both Panasonic Energy and Sindhu stand for high and a long lasting performance. This association would help convey the same message to the consumer," added Sports Marketing firm Baseline ventures who manages Sindhu's commercial endorsements.