Panasonic sets up PASI to focus on Indian car market

Consumer electronics major Panasonic today announced the setting up of an internal division, Panasonic Automotive Systems India (PASI), to focus on the Indian automotive sector.

"With its head office in Gurgaon in Haryana and a sales office in Bangalore in Karnataka, PASI specialises in sales and support of in-car equipment and systems...," Panasonic said in a statement.

The new division aims at developing a sales structure, which will enable quick response to the Indian automotive market, facilitated by fast decision-making and sales strategy catering to local needs, it added.

The company, as part of its global business strategy to strengthen its presence in emerging countries, will strive to take advantage of the rapidly-growing Indian market for car electronics, it said.

Since its establishment in January 2003, the division has expanded its business overseas by establishing operations in North America, Europe, China and Thailand.