In keeping with its strategy to expand presence in the luxury products market in the country, Panasonic Home Appliances India, a subsidiary of the Panasonic Corporation (a subsidiary of Matsushita Electric) will introduce a range of massage chairs, priced between Rs 1,49,000 and Rs 3,40,000. | |
| Panasonic will tie up with ProLine Fitness Planet to distribute the chairs. The company would not use its distribution network as it is more focussed on kitchen and personal appliances. |
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| As per the agreement, ProLine will buy the chairs from Panasonic and then retail them. The products would be available in few weeks. |
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| "For this kind of product, it is better to target the customers in a setting where they would be more inclined to try out rather than when shopping for other smaller appliances," said G Gurumohan, general manager (marketing), Panasonic Home Appliances. |
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| Institutional sales to BPO's and IT companies is another area the company look at for the product. |
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| "We have an initial target of 100 pieces in the first year," said Gurumohan adding the company was not planning on manufacturing the products in India at present. |
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| Panasonic already has personal products and kitchen appliances such as epilators and electric rice cookers in India. |
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