At a time when automatic scooters are selling in large numbers among women buyers, companies are bracing themselves up to move up the value chain by launching power-packed scooters with muscle looks to attract the male audience.
Japanese and domestic two-wheeler manufacturers are contemplating models with engine power in excess of 150cc for launch in India.
Analysts suggest that automatic scooters will be the future of commuting in cities for men, a segment dominated by 100cc motorcycles.
TVS Motors, Kinetic, Honda Motorcycle, Yamaha, Bajaj Auto and Suzuki Motorcycles are eyeing a piece of the power scooter segment. One of the first of such bikes to be launched will be the Bajaj Blade (150cc) which is expected in showrooms in the later half of this year.
Chennai-based TVS Motors is working on a gearless scooter with much more power than its current offering in the scooter segment
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app