PR industry may touch $10 bn by 2012: Assocham

The size of public relations industry in India may touch over $10 billion by 2012, as more and more companies are preferring such agencies that help in their brand building, an industry chamber study has said.

Currently, the sector size is estimated at $6 billion.

Indian public relations (PR) sector is growing at an annual rate of 32 per cent and and the trend would continue in the future, the survey said.

The industry size is expected to touch over $10.56 billion by 2012, since corporates are relying more on PR professionals for building their brand image, Assocham study said.

"Large number of corporates are opting to rope in PR professionals to increase their sales," Assocham Secretary General D S Rawat.

The chamber has surveyed over 500 such professionals across the country.

Referring to estimates, Assocham said, the Indian PR industry comprises up to 2,000 agencies employing about 40,000 workers.

The chamber, however said, there is a shortage of such professionals and the sector needs to address the issue to meet the increasing demand.