PropTiger acquires 3DPhy to boost 3D capabilities

The portal had last year acquired Bengaluru-based interactive technology firm OoBi

News Corp-backed realty portal PropTiger has acquired a Gurgaon-based start-up 3DPhy, which is in the field of virtual and 3D visualisations.

The company did not disclose the deal value.

With this acquisition, PropTiger aims to advance its technological platform to further enhance hi-tech marketing solutions for developers," the portal stated on Thursday.

PropTiger had last year acquired Bengaluru-based interactive technology firm OoBi. The latest acquisition would boost its 3D capabilities.

With its virtual walk-throughs, 3DPhy enables builders and brokers to showcase multiple properties over phones, laptops, tablets or head-mounted devices.

PropTiger Chief Executive Officer Dhruv Agarwala said: "With mobile devices overtaking desktops, the real estate sector has become one of the prime sectors where people want to have the ability to search anywhere and anytime, and that is a big priority for us."

By providing holistic, end-to-end technology and consulting solutions, he said the company intends to offer greater flexibility and choice and improved user experience to its customers.

PropTiger.com offers a one-stop platform to home buyers.

The portal is funded by News Corp, SAIF Partners, Accel Partners and Horizen Ventures. It has acquired Makaan.com and OoBi in the recent past.

Founded by a group of Indian Institute of Technology-Kharagpur alumni — Amit Shekhar, Rajeev Kumar, Uttam Kumar and Raghvendra Polinki — with the vision of becoming a leading organisation in 3D virtual and augmented reality, 3DPhy provides realistic 3D models for e-commerce, captured automatically from physical objects.