Provident Housing implements Microsoft's CRM solution

At a time when traditional businesses are looking to benefit from technology, Provident Housing, a subsidiary of real estate major Puravankara Projects, has managed to increase the conversion rate of business leads it gets by around 30 per cent with the use of Microsoft's customer relationship management (CRM) solution to support its sales, marketing and customer management functions.

“We needed a solution that could extract insights from the raw data in real time for our teams to understand customer preferences better.  With the existing lead conversion ratio as low as three per cent, we wanted to strengthen this core process with a strong and robust software to give us a solution for customer intelligence on preferences, buying pattern and others such qualitative information in addition to the regular statistics,” Jackbastian K Nazareth said Group CEO, Puravankara Projects.

“Within a period of six months we have captured 50 per cent more leads, without any change in the team size or acceleration in marketing campaigns.”

Microsoft's CRM solution captures history of customer communication, allowing the user to provide customers a better and personalised service. Provident Housing is also able to manage three times more volume of customers with the use of its project, Microsoft said in a release.

The solution was initially deployed for only 10 users and was later scaled gradually to over 100 users.