Reckitt-Benckiser Relaunches Vanish

Reckitt-Benckiser has relaunched its fabric care product, Vanish, in the southern states of Tamil Nadu, Karnataka and Andhra Pradesh.

Vanish was first launched early last year, but the product did not gain popularity as a stain remover.

In an apparent effort to meet consumer expectations, the company has now repositioned Vanish as a