 "Reliance Jio, Star sign deal for India cricket telecast on JioTV, Hotstar")
Reliance Jio and Star India announced a five-year partnership making all televised India-cricket matches available to users of JioTV and Hotstar in India.
The partnership will extend to all formats of India cricket matches, including international T-20, one day international, and test matches, along with domestic matches organised by the Board of Control for Cricket in India (BCCI).
This partnership marks the first time that cricket production, streaming platform and high-speed data network have come together to deliver cricketing content to Indian consumers.
"Jio continues to bring the most exclusive content to its users, this time around through the JioTV app. Cricket is not just played, its worshipped in India. Every Indian must have access to the best sporting events as well as quality and affordable bandwidth to consume the content. With this partnership, we intend to address both these objectives of providing the best sporting content with the best digital infrastructure to the Jio users. Jio promises to and will continue to bring a superlative customer experience in the areas of sports, AR, VR, Immersive viewing and more in the coming days," said Akash Ambani, director, Jio.
Star won the BCCI rights earlier this year for the 2018-23 period at a cost of Rs 61.38 billion. Apart from the BCCI media rights, Star also holds the rights to the International Cricket Council (ICC) matches up to 2022 and the Indian Premier League (IPL) among the major cricket media rights.
"Over the last five years, we have re-invented the sports experience in India across screens, both television and digital. Indian cricket under BCCI is one of the most compelling properties in the world and we are excited to apply the same lens of innovation and re-invention to the property that we have applied to other sports in the last few years. And, with a new partner in Reliance Jio, we will have even more opportunities to raise the bar for cricket fans," said Sanjay Gupta, managing director, Star India.
One subscription. Two world-class reads.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%