The company is promoted by Coal & Oil Group, through Mutiara Energy Holdings Limited, Mauritius, and Precious Energy Holdings Limited, BVI, which is a Dubai-based energy conglomerate operating as an integrated fuel solution provider with interests in coal trading, technical consultancy for fuel sourcing, handling, shipping, logistics etc. C&O is in turn owned by Ahmed A R Buhari and his family.
The project was planned at a time when power shortage was expected in states like Tamil Nadu. However, the state has become power sufficient in the recent past including through thermal, wind and solar power projects, apart from the nuclear power plant in Kudankulam, Tamil Nadu.