Siddharth Sethi joins Mindshare India as leader, digital

Will be responsible for boosting the agency's full-service digital offereings geared towards actively pushing adaptive planning, performance and digital analytics to the fore

GroupM's flagship media agency Mindshare has appointed Siddharth Sethi as leader, digital for Mindshare India. In his new role, Sethi will be responsible for boosting the agency’s full-service digital offerings geared towards actively pushing adaptive planning, performance and digital analytics to the fore.

Based out of Mumbai, he will report in to Ravi Rao, Leader, Mindshare South Asia.

Prior to this, he was director, India for Xaxis, another GroupM company. As director, Sethi started and built up the company operations in India.

Sethi comes with over 12 years of experience in media management, marketing and product management. He has spent the last 7 years focused on helping digital startups create products and revenue streams.

Rao said, “We are fortunate to have someone with such integrated expertise at the helm of our digital offerings. Siddharth's experience of having led Xaxis in India will be another factor in enhancing the overall digital offering as well his entrepreneurial culture will take Mindshare into a league of its own, well within the Original Thinking Framework for all brands. He is technologically savvy, understands the brand space and is performance driven.”

An alumnus of Mudra Institute of Communications (Ahmedabad), Sethi has also been through Nasper’s Harvard Program in Strategic Marketing. He began his career as a edia planner at Madison, a brand manager at BenQ, and was last with IBIBO as the vice president.

Sethi added, “I am delighted to be joining an agency with such an impressive digital portfolio. Over recent years Mindshare has built a strong digital team with some really impressive digital and social media campaigns under its belt. I am really looking forward to building on this reputation.”

The agency has strengthened its digital capability over the years and now offers a whole range of services to its clients.