Skyworth to expand operations in India

Looks at better marketshare in television market

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Chinese electronics manufacturer Skyworth is planning to set up an assembly line in North India to cater to the markets there, according to senior company officials. The company, launched its operations almost five years back in India, has been working on expanding its presence pan India.

It is looking at setting up or acquiring a facility in North to address the television market in the region, said Jackson Zhang, managing director of the company. The company on Monday launched a 7.9 mm television AIR TV, which it claims as the slimmest television in the world, in Chennai.

The company, which has been present in India for the last five years, has its assembling plant and office in Hyderabad.

It currently has around three per cent market share in the South Indian LED TV market, where the market size is around 2.2 million. It is looking at expanding its presence pan India with a target to have 10% market share in the LED TV market in the country in next two years, said D Gurmith Singh, Regional Sales Manager. At present, it has around 1,200-1,300 dealers in the country, of which around 800-900 are in South India.

It currently sells set top box and LED televisions in India.

Skyworth was earlier planning to launch other products including refrigerator and washing machine in India, but is looking at strengthening its distribution network across the country prior to that.