Sony India targets 30% higher turnover

Electronics major Sony India aims to achieve a turnover of Rs 4,000 crore this year  30 per cent higher than what it had achieved last fiscal  with the launch of its new series of LCD television.

"Our total business turnover in India last year was Rs 3,000 crore and it is expected to be 30 per cent more this year," Sony India General Manager (CAV sales department) Sunil Nayyar said today at the launch of its 'Bravia series T' here.

Sony India, which claims to have 25 per cent market share in the electronics segment in the country, expects that the new product's launch would help shoot Sony's market share up to 30 per cent.

Sony India, Nayyar said would invest Rs 60 crore for boosting its LCD production this year, which would be double the amount it had pumped in last year.

More investments were likely in the audio (home theatre), digital imaging, Laptop and other sectors, he said.

The firm's corporate division has decided in accordance with the directive of the global Japan-based Sony Corporation to rebrand its brand-store from 'Sony World' to 'Sony Centre'.

The change would take place shortly, he added.

Nayyar said Sony has captured a market share of 25 per cent in the LCD sector.