Strike-induced clash of movie release dates worries Bollywood

The Bollywood strike may have ended but trouble continues for filmmakers, who fear losses with back-to-back releases of some mega budget movies, which may divide the audiences.

More than 50 films with an estimated budget of over Rs 1,200 crore are lined up for release, after the two-month long dispute between producers-distributors and multiplex owners ended on June 5.

“After the end of the strike between multiplex owners and Bollywood producers, filmmakers are keen to sort out release dates of their movies as they don’t want them to hit theatres at the same time,” said producer Vashu Bhagnani, whose film Kal Kissne Dekha will release on June 12. It is the debut film of his son, Jackky Bhagnani.

Yashraj films New York is also ready to hit the theatres on June 26 but director Kabir Khan said, “The biggest problem for the filmmakers is to find proper dates. My film is ready to release for the past two months but the strike is definitely going to affect business.”

The films that are lined up for release include Sajid Nadiadwala’s Kambakkht Ishq, Imtiaz Ali-directed Love Aajkal, Ramgopal Verma’s horror film Agyat, Sujoy Ghosh’s Aladdin, Blue, Mr and Mrs Khanna and Luck.

With so many mega budget films ready to release, it is a daunting task for filmmakers to find a date which will not clash with other movies.

UTV is set to release Ramgopal Verma’s horror film on July 24. The filmmaker also has Raktcharitra lined up for release though no date has been fixed.

When asked about the clash of dates, Ram Gopal Verma said that the filmmakers will have to bear some losses now that the strike is over.

The Bollywood producers-distributors went on a strike on April 4. The last film to release was Akshay Kumar’s Tasveer.

UTV is also planning to announce the release dates of Kaminaay and Aage Se Right soon.

Filmmaker Subhash Ghai also added that his new film Paying Guest will release on June 19.

Love Aaj Kal director Imtiaz Ali said, “I am very happy that the strike has ended because after working hard and investing your money you do not want to sit back with a film. However, with so many big budget films releasing together, the industry is likely to face losses.”

Under the new agreement between producers-distributors and multiplex owners, producers will get 50 per cent of the revenue from ticket sales in week one, 42.5 per cent in week two, 37.5 per cent in week three and 30 per cent from fourth week onwards.

In addition to this, there will be a bonus on all those films which do exceptionally well at the box office.

In case a movie collects more than 17.5 crore at the top six multiplex chains (excluding single screens and independent multiplexes), then the terms will be 52.5 per cent in the first week, 45 in the second, 37.5 in the third and 30 from the fourth week onwards.