Tanishq ropes in Deepika Padukone as brand ambassador

Deepika will be a part of several campaigns and will make appearances at events

Tanishq, a jewellery brand of Titan Company, has announced Bollywood diva Deepika Padukone as their brand ambassador. By bringing Deepika on board, Tanishq continues its journey of celebrating the value of true relationships, the company said in a statement.

The star will be featured in a series of television films for Tanishq where she is seen sharing memorable moments with people she loves.

As brand ambassador, Deepika Padukone will be a part of several campaigns and will make appearances at events around the world, adding pieces from Tanishq's jewellery collections to her distinctive looks, the company said.

"We are thrilled to have Deepika Padukone as a part of the Tanishq family today. She is the face of the Indian woman who is confident and progressive. She embodies Tanishq's unique values of rooted progressive relationships. She is a woman of today who knows what she wants and makes her own choices, and at the same time is rooted and values relationships which is a mark of true progressiveness," Deepika Tewari, General Manager, Marketing, Jewellery Division, Titan Company Limited said.