Tata Motors to begin next phase of e-mobility journey from Geneva

Tata Motors has charted a strategy for e-mobility business

Tata Motors
Brokerages slashed price targets on Tata Motors after the company reported biggest loss in India’s corporate history. The consensus 12-month price target for the stock is down to Rs 215 from Rs 252 earlier this month. Some brokerages have cut the tar
Shally Seth Mohile Mumbai
Last Updated : Feb 19 2019 | 1:11 AM IST
Tata Motors (TaMo), which offers the electric version of half a dozen of its models in the passenger and commercial vehicle segment, will kick-start the next phase of its electric mobility journey from Geneva Motor Show in March where it is set to unveil its newly developed electric car. 

The car is based on the Alpha architecture, which will underpin future models that can be adapted for alternative technologies, including hybrid and electric. “This will be a concept that will be productionised soon,” said Shailesh Chandra, president of electric mobility business and corporate strategy at Tata Motors in his first-ever media interaction.


Last year, based on its Omega platform architecture, the firm had unveiled the E-Vision electric car concept.  There are no immediate plans to productionise the model, said Chandra. TaMo has charted a  strategy for e-mobility business as it seeks to become a full-range player in a segment that is set to evolve at a fast pace.

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