Tata Motors to launch products every year till 2021 to bolster portfolio

New vehicles will service global markets as well; firm is also working on enhancing buying and after-sales experience

Auto major Tata Motors, which is struggling to boost volumes in the domestic market, is looking at launching a couple of models each year till 2020 to rejuvenate its ageing product portfolio.

Ranjit Yadav, president, passenger vehicles, Tata Motors, said, "We are working on a product strategy that started last year. The plan is to bring a couple of new vehicles every year."

The company has its product strategy worked out till 2020-21. The new vehicles will also cater to global markets and service various "attractive" segments, he added.

Additionally, Tata Motors is working on enhancing quality of manufacturing facilities and improving customer buying and after-sales experience. As part of the strategy to reach out to its customers, Tata Motors today unveiled a country-wide campaign to showcase its new 1.2 litre petrol engine that will power its soon-to-be -launched models Zest and Bolt.

The company will showcase the engine through Revotron Labs to customers across 15 cities. It plans to extend the campaign to digital platforms. Tata Motors senior vice president, programme planning and project management, Girish Wagh said the Revotron range of engines would be manufactured at the company's Pune plant.

Apart from Zest and Bolt, Tata motors alsos aid it would launch an automatic transmission variant of the Nano next month.