 "Tata Sky adds Channel NewsAsia International to its bouquet")
With the introduction of Channel NewsAsia International, Tata Sky has now expanded its bouquet of news channels to 96, which include 14 English news channels, 22 Hindi news channels and 57 regional news channels.
With the launch on Tata Sky, Channel NewsAsia International’s launch on Tata Sky will be available the channel to reach over 14 million households in India. The channel was established in March 1999 by MediaCorp, a media organisation headquartered in Singapore and is an English language Asian TV News channel. It is now available in over 58 million households across 27 territories in Asia. It offers news every hour on the hour, business programmes, current affairs, documentaries and lifestyle programmes, showcasing Asia from within Asia.
Paolo Agostinelli, Chief Content & Business Development Officer at Tata Sky says that news content consumption is among the highest by Tata Sky consumers, especially in the English and global news genre. “We have always believed in offering a wide range of global news content and are delighted to offer our subscribers the award-winning Channel NewsAsia International. With a significant mix of both international and India-specific news, we are certain that our subscribers will continue to enjoy our latest addition to the news genre.”
Debra Soon, Head, News Segment, with the Channel’s parent company, MediaCorp explains that India has been a focus market for the channel with more resources being allocated to the region over the past few years. While the channel has upped its on-ground resources for India specific coverage, it is now looking at upping the distribution on DTH.
“India is key to the present and future of Asia. We believe we are well placed to understand, present and interpret how India's role in the global economy will depend on changes in its political and economic climate. But more importantly, the channel is about Asia, and helping to foster understanding and insight across Asia. We look forward to offer our unique, content to all viewers across the country through our partnership with Tata Sky,” she said.
Apart from news and current affairs programmes, Channel NewsAsia International also airs travel & lifestyle shows, and food and culture of the renowned destinations of Japan and Taiwan, (‘Japan Hour’, and ‘Welcome 2 Taiwan’).