Tata Motors has chosen Tiago as the new name for its yet-to-be-launched compact hatchback after it was forced to withdrew the Zica branding for sounding similar to the deadly virus ZiKa.
The Mumbai-based company launched a social media-based name-hunt contest early this month asking people to suggest a new name for the car.
The company received more than 37,000 suggestions during the three day activity where by the end three names were shortlisted - Adore, Civet and Tiago. Tiago was chosen after Tata Motors asked to people to vote.
The company had originally planned to commercially launch the hatchback before end of January. However, the company later chose the Auto Expo for the launch, according to sources.
While the company has not specified a launch date yet the car is expected to be launched in the next 1-2 months, added sources.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)