TCS to sponsor NYC Half 2013 for fourth consecutive year

India's largest IT services provider Tata Consultancy Services TCS), has been named the Official IT Consulting company sponsor for the NYC Half 2013, owned and operated by New York Road Runners (NYRR), on Sunday, March 17, 2013.  

This is the fourth consecutive year that TCS has sponsored major US road races, including the Boston, ING New York City and Bank of America Chicago marathons.  
 
TCS and New York Road Runners will introduce the “NYC Half 2013 Mobile App Powered by TCS”.

Successfully deployed at the Chicago, Mumbai, Bangalore and Amsterdam marathons, also sponsored by TCS, the customized mobile app provides a range of race-specific features for runners as well as enthusiasts who want to keep track of the event, including race results, an interactive course map, a race calendar with details on local attractions, and elite athlete information, as well as event communications and alerts.

This sponsorship is part of the company’s expanded relationship with NYRR. In 2012, TCS served as a partner company for NYRR’s Mighty Milers Youth Running Programs and as a gold level partner for NYRR’s Youth Jamboree in October 2012.