Tech Mahindra enters metaverse with TechMVerse launch, eyes 1,200 clients

IT services major Tech Mahindra on Monday announced its foray into the metaverse world with the launch of TechMVerse, a practice to deliver interactive and immersive experiences in the Metaverse for its customers. The company will take this offering to its over 1,200 clients globally.

TechMVerse will be a separate unit that will have a horizontal play within the company and leverage all the services lines and technology segments that the company has presence in.

Tech Mahindra will leverage its network and infrastructure capabilities along with its foundational technological capabilities including pervasive Artificial Intelligence (AI), Blockchain, 5G, Augmented Reality (AR), Virtual Reality (VR), and Quantum Computing to build B2B use cases across sectors.

One of the elements that will drive the adoption of metaverse is 5G. “5G will drive the metaverse. 5G is an important part of the infrastructure that is required to create the meta commerce. From infrastructure to experience, from spatial computing to now commerce, TechMahindra’s platform, the TechMverse would enable a seamless integration between our known expertise in 5G with our skills in AI, AR/VR and blockchain,” said C P Gurnani, CEO and MD, Tech Mahindra.

He also shared that the company will be leveraging its Maker Labs in Pune and Hyderabad and will be training a workforce of 1,000 engineers to ensure they are ready to solve complex business challenges for its clients.

TechMVerse also fits into the company’s strategy of NXT.NOW framework, which aims to enhance ‘Human Centric Experience’. Gurnani also added that so far they have seen early adoption of metaverse for segments like sports training, luxury retail, healthcare where doctors want to simulate live operations, gaming and manufacturing.

In its initial phase, Tech Mahindra will leverage the opportunities presented by the Metaverse through various use cases including DealerVerse - metaverse-based car dealership, Middlemist - NFT marketplace, Meta Bank – a virtual bank, and gaming center. It will offer immersive digital and professional experience services around design, content, as well as low code plug and play Non-Fungible Tokens (NFT) and Blockchain platforms, while also aligning the metaverse strategy with Tech Mahindra’s digital and Environmental, Social, and Governance (ESG) goals.

Further, Tech Mahindra has also collaborated with the Mahindra & Mahindra Ltd. to offer exclusive Digital Collectibles, starting with a series based on one of the most iconic brands from the latter’s stable. These collectibles will be listed, minted, and offered for sale through Tech Mahindra’s industry-leading NFT Marketplace platform

“Web1.0 became a powerful tool because of 2G, 3G and 4Gfuelled the app economy of Web2.0. Web3.0 is all about decentralizing the web and giving power in the individuals hands. This has the potential to create billions of dollars of meta commerce industry,” said Gurnani.