Tesco's Dunhumby, Future Group to forge JV

Dunhumby is Tesco's data analytics company

Tesco and Kishore Biyani's Future Group may not be partners in retail with the latter having a JV with Tatas for retail. However, that hasn't deterred Future Group in forging a partnership with Tesco-owned data analytics company Dunhumby for its retail operations. The formal announcement is expected to be made today evening.

Dunhumby, which is renowed for helping Tesco for creating its Clubcard, was later acquired by Tesco itself.

Dunhumby which counts clients such as Macy's, Kroger, Nestle, Coca Cola among others, also has an Indian office.

Future's Kishore Biyani and Dunhumby could not be contacted.

"Dunhumby gives expertise to many global companies. Now they will help Future group in data analytics," said a source. So far Future's internal team was handling its data analytics.