This AI-based start-up help people choose the right credit card, insurance

Masii gives transparent credit card and car insurance quotes from nearly all of Thailand's major banks and insurers

The credit card market is a murky one for consumers. With wildly varying fees, interest rates, and rewards, it’s hard to know which card is the best for you. The same goes for insurance. One startup’s solution is a comparison site called Masii (English version), which recently launched in Thailand.

“Despite having some of the most sophisticated online consumers in the world, many of the sites serving Thailand’s financial service market lack the platform architecture and advanced integrations to really show the best prices – or even accurate ones – to the consumer in real-time,” Masii co-founder Maxwell Meyer says.

So Max and his business partner Matthias Jurgens set out to make a difference in this sector. Max is a Harvard grad who has worked as an analyst and senior associate at McKinsey in China, while Matthias is an expert in mobile technology and cloud computing, having been a pioneer at Deutsche Telekom.

Their startup gives transparent credit card and car insurance quotes from nearly all of Thailand’s major banks and insurers. Users may filter their search depending on what they’re looking for. 

Beyond Thailand

Masii plans to expand to the rest of Southeast Asia, though there’s no definite timeline yet.

Max says there are well over 200 million credit cards issued each year and more than $10 billion in car insurance premiums paid annually across the region, as per the team’s research. A small fraction of that business is online, despite Southeast Asia having some of the highest consumption rates of social media and other web devices in the world. It all boils down to trust and convenience, he says.
This is an excerpt from Tech in Asia. You can read the full article here