Thomas Cook expands reach in tier II towns

Sets up 33 service centres; will use app and tablets to sell products

Tour operator Thomas Cook has set up 33 consumer service centres to expand its reach its tier II and III towns. Under its "clicks and bricks" expansion model the service centres will augment its existing pan India network to 233 locations including airports.

Staff in these centres have been provided with tablets and soon the Thomas Cook will launch its mobile app for travel services. With the tablet Thomas Cook executive can provide travel and foreign exchange solutions at customers' doorstep.

Thomas Cook announced today that service centres have been set up at Amritsar, Ahmednagar, Bareily, Nellore, Ranchi, Palarivattam, Ludhiana and Valachery amongst other places. Staff in these centres will be armed with tablets which

"Our technology assisted outlets will operate via tablets and mobile apps that enable transactions across range of products and services including domestic and international holidays, flights, hotels, insurance and foreign exchange," Thomas Cook India managing director Madhavan Menon said in a statement.

The company said the new strategy will give consumers door step access to a range of products and services and real time access to available inventories along with destination information, itineraries, visa assistance through mobile apps and tablets in consumer service centres.