Coimbatore-based Gangotri Textiles Limited (GTL), which markets the Tibre brand of trousers in the men's wear segment, has added two new variants to its product line. | |
| During the launch press conference, Sunil Keskar, regional marketing manager of Tibre trousers, said, "The two variants of the product - Feather Touch and Martix "� uses the patented 'Supercrease' technology from the UK that provides permanent crease to the garment and makes it withstand at least 80 washes." |
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| Priced between Rs 745 and Rs 1,295, the products are positioned in a premium segment of the market targeting office-goers. |
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| At present, Tibre products are available in 720 stores across the country. "We plan to set up our own exclusive stores, one in each metro on a franchisee basis," Ramakrishna, marketing manager, added. |
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| The Rs 180-crore company plans to increase its manufacturing capacity from the present 1,000 units a day to around 4,000 units per day in a year's time. |
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| The brand registered 60 per cent growth by mid '05 for the year and a 40 per cent growth since its launch five years back. |
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